HOT DOG! WHAT AN NAB.

Diversity and inclusion, now theres a conversation we never thought wed have at an NAB show.

Every NAB is a turning point of sorts, but this year we happened to turn the corner on two very different studio trends: virtualization and thin technology (hence, our Best of Show awards). Our new DML digital consoles are uber-thin, yes, but not exactly the poster child for virtualization. That distinction is reserved for our Wheatstone Layers® Software Suite running on a local server or cloud.

Imagine it then: a completely virtualized FM air chain with streaming, processing and MPX over IP running on AWS in one booth display and just a few steps away, a fully self-contained digital console as thin as most laptops.

If you spent any time in our booth, it was hard to miss the obvious.

A02-2 Wheatstone TV Tech Winner

Broadcasters and broadcast operations are a diverse lot. Not everyone is in the same place or even on the same path. But we’re all moving forward—some by replacing old analog boards with modern digital consoles, some by virtualizing on a local server, and still others by doing any variation of these two. It doesn’t get more diverse and inclusive than that, and we’re not the only ones who noticed. Both our Layers virtualization technology with MPX over IP transporter and our new Audioarts DML consoles won a Radio World Best of Show 2024 award. And our Strata Virtual Mixer for mixing anywhere, for any purpose won a TV Technology Best of Show 2024.

A02-3 Club Wheat

Every year, we walk away from the NAB show feeling grateful to an industry that recognizes our hard work. This year we take home not only that sense of accomplishment but also an appreciation for the many unique ways that broadcasters are moving forward into the future. We especially appreciate all our friends who gathered at Camp Wheat to share some good BBQ with us and to unwind from a busy Friday and Saturday on the convention floor. We kept the Ubers and Lyft drivers busy! Last count, there were more than 150 people gathered at Camp Wheat at one time.

As we embark on a new year here at Club Wheat, we hope you'll come along with us by clicking on the SUBSCRIBE button below to begin receiving Wheat News in your email inbox every month.