Jock Crashes NAB Exhibit
A crowd unexpectedly gathered at the Wheatstone booth during the 2016 NAB show in Las Vegas when KISS-FM’s afternoon drive personality, who goes by the name of Kaden, stopped by to be filmed in a demo video for the new VoxPro 6.0 digital recorder/editor, the radio industry standard for studio phone editors.
According to Rick Bidlack, VoxPro product manager at Wheatstone, “There was no plan for a crowd. We were going to quietly shoot an educational video showing how a DJ can edit down a listener phone-in call. When the video production crew turned up the audio of the editing system so it could be heard on the video recording, passersby could hear what was going on. Within a minute, about 25 people were watching the shoot, with more on the way.”
What drew the crowd was the Phoenix jock himself. Starting with a real listener phone call used a week before on-air, along with a microphone attached to the VoxPro 6.0, he rapidly edited and transformed an ordinary phone conversation into a polished, edgy and airable listener call. The crowd loved it.
Kaden’s reaction: “We jocks use VoxPro as a golden tool to pack the most personality and entertainment into the shortest time possible. In Top 40 radio, the golden rule is keep the music moving. A typical phoner can't slow the pace, and needs to sell our brand and personality. A typical call may be 2-3 minutes in length, the best 20 seconds makes it on the air, and we have to keep it fun!”
Several in the crowd commented how Kaden’s flingers flew in a blur as he used the new VoxPro 6.0 controller. Explained Kaden, “The controller is designed to be very fast. We take phone calls while songs and commercials are playing, then heavily edit and get them on-air, almost in real time. If you do this for a few years, you get very fast. When I’m on the air, my eyes are on the computer screen, and my fingers do all the work, making the call as tight and entertaining as possible.”
KADEN of KISS 104.7 in Phoenix gave us a spectacular demonstration of super-fast editing of a phone call using VoxPro 6 in our booth at NAB 2016. We got it on video! Check this out if you want to know why VoxPro is the choice of broadcasters worldwide.
